Media Kit for Advertisers

• Created: 06/28/2011
• By: The Versailles Marketing Team
• Email: Click Here to Email Us

Why Advertise With Versailles.com?

Versailles.com attracts over 135,000 unique global visitors monthly. Over 35% of our unique traffic is driven by our targeted market campaign geared to the customer demographics our advertising clients seek. The statistic that nobody else will disclose is the one that we are most proud of. Versailles.com currently converts 28% of our unique traffic per month into paying customers, almost double the industry average.

Typically our advertisers are established and have marketing budgets. We use a Cost of Marketing Approach to protect our travelers from content overload, unproven products, and non-competitive pricing. Our minimum marketing campaign budget is $3200 over a 3 month period. Our average advertiser will spend $8700 over 12 months.

We create an environment where viewers are not overwhelmed by too many travel options and our quality advertisers are not competing for impressions from less attractive offers.

Versailles.com has two avenues for advertisement:

1. Mass marketing opportunities to our unique visitors.
2. Advertise to the Concierge Elite Members. These are exclusive members who expect higher ticket prices, and higher levels of quality.
3. *** Unlike other travel portals, we have a clear separation of commissionable business for AGENTS and fee based business for ADVERTISERS.

CALL OUR MARKETING SPECIALISTS TODAY 1-866-569-3014

The Difference Between Versailles.com and The Concierge Elite

Versailles.com is an advertising company that features flat fee advertisement campaigns for strategic placement of your company within our website. We have many different advertising units and modules to choose from varying in pricing with required campaign terms. There is basic directory listing for free and a featured directory listing for a low monthly fee.

The Concierge Elite member program is a travel agency that is built from a social media platform. There are approved vendors and travel members in the program. Vendors must register and be approved by Versailles.com. Travelers must fill out a detailed questionnaire to join. Vendors pay an annual fee and pay commission to Versailles.com. Members are always free.

Our Value Proposition Is To Our Travelers:

Our travelers or end users will be protected from unproven content and non-competitive deals due to our selling model and cost of marketing approach. This value is found in our Customer/Vendor Protection Policy.

Our travel agents, suppliers, and retailers will have to consider providing unique and special priced products to our travelers no matter where they decide to market in our business segments. Our Concierge Elite will house Versailles.com manufactured travel products and hard to find resold travel product.

What Types of Companies Advertise With Versailles.com ?

Any company whom pays our flat advertising fees on Versailles.com is welcome to advertise to our viewers on Versaille.com.

Concierge Elite vendor members will have to be a travel agent/agency to join. At this level you must register, have an IATA/IATAN number, proof of entity formation/tenure, and references.

• Typical Advertisers on Versaille.com:
• Versailles.com Concierge Elite Manufactured Travel
• Travel Agents/Agencies
• Major Travel Suppliers
• Retailers
• Restaurants, Bars, Hotels : North America and in Europe
• Financial Institutions
• Distributors
• Real Estate Companies
• Wineries and Oenologists

How Versailles.com Approaches The Sale of Travel

Cost of Marketing:

Versailles.com intention is to always create an atmosphere that offers our end users a website to find great travel deals and unique experiences. Our flat advertising fees demands strong advertisers. We expect our advertisers will have provided exceptional offers to our travelers to maximize their marketing expense. Our advertisers will feel safe knowing they are competing against fewer other advertisers on our site of similar quality and pricing.

Customer/Vendor Protection Policy

This policy is the core of our premium brand and will define the experience of the end user in travel. This is found clearly on our website and is sent out to every Concierge Elite member in their introductory package with their member card. They will be reminded our promise at the end of every call.

Versailles.com promises to stay consistent on our fee structure and criteria evenly across our Versailles.com advertising platform and Concierge Elite travel agency. All vendors will receive the same registration requirements and fees to keep a level playing field of competition. All vendors will receive the same access at the same time to our Concierge Elite travel members giving them equal opportunities to sell product. This steadfast model and pricing will allow our end users to obtain fair pricing and unique travel opportunities.

Versailles.com Website Traffic Analytics and Statistics

Versailles.com is the International site for the city of Versailles. This is one of the most visited areas in the world considered the most logical day trip out of Paris. We are thought of as an authority as “The City Site” by viewers, but we are not affiliated with the Municipality of Versailles in any way.

Versailles.com technicians are experts in SEO/SMO. We spend large sums of money every month to push our brand bringing more and more visitors to our site every month. We are involved in many partnerships that cater to large audiences our advertisers seek. We have great ongoing organic rankings, PPC campaigns, print advertisement, mass mailers, mass email campaigns, and road shows. We have built this venue to relieve travel agents from the burden of failed search engine marketing and bad web conversion.

France and Versailles continue to be the most frequently traveled cities in the world. This is clearly seen in web traffic as well.

Vital Statistics:

• 135,000 Unique Visitors a Month
• ***Over 35% of our Unique Visitors are directly from our trackable targeted marketing campaigns
• Our web traffic is growing at over 13% a month
• 1,430,000 Page Views a Month
• Search engines index our domain about 70 million times per day
• People search for us almost 500 thousand times per day

Versailles.com/Concierge Elite Customer Demographics

Versailles.com features two sets of demographics. There is the set of people accessing the website to obtain good value on travel packages, or a business in North America / France that will embellish their travel experience. They normally look in the Versailles.com business directory.

There is the group of people seeking a highly elite experience. This latter group belongs to the Concierge Elite program. We appropriately designate these two demographics in order to reach the largest possible market for our advertisers.

Marketing Your Business on Versailles.com

Concierge Elite Registration Process:

This benefits of this product is best explained by one of our Member Center Specialists, but the short answer is this ... Register on the site as a vendor by clicking on the "REGISTER NOW" button.

Getting Started:

Our registration process is simple. You can fill out a registration form online. We ask for 5-10 business days for our reply as we administer your form. Upon approval you will receive your welcome package along with your Concierge Elite Vendor card in the mail.

Registration Form and Instructions Attached

Upon approval, you will be given a login ID and temporary password to start building your online profile in our social media platform. You will begin to have access to our members in the Concierge Elite. Your marketing cycles will begin along with the other members. You will be subject to our travel members reviews granting you Ultra Elite status overtime.

Concierge Elite Privacy Policy:

We protect our member’s personal information until they have given us permission to release it to another agent. We do allow requests for contact.

Vendors pay an annual fee of $10788 ( paid monthly at $899 or all at once at a discounted $4800 ).

Vendors get access to our exclusive frequent traveler database.

Qualified Vendors also get ongoing marketing opportunities. We hold exclusive events ( wine and cheese parties), send out email campaigns,
and hold periodic specials. All of these events feature travel packages by our Vendors.

Advertising Campaigns and Pricing Structures

These are some basic pricing structures for advertisers interested in leveraging their businesses with Versailles.com. For more up to date packages and offers please call our marketing professionals at 1-866-569-3014

Some Advertising Opportunities on Versailles.com

• Front Page : Header and Sidebar combinations -- You can purchase a combination of packages : HomePage SuperPromo, LeaderBoard, 2x2 grid,etc. Call or email for details.
• Interior Pages : These are the About Us, History of Versailles, Hotels & Accomodations, Vacation Planning, and Contact Us.
• Social Network : This is a Social Forum between Businesses in France and North America and Travelers. It is logically an environment conducive to commerce.
• Versailles.com Forum : travelers ask one another questions on travel logistics, restaurant locations, parking, Palace of Versailles,etc. It is an easy way to display your brand.
• The Business Directory : A Place where travelers search for restaurants, car rental locations, wineries, museums, etc.
• Versailles.com Blog: A latest catalog of posts from our guest writers, travelers, and featured businesses.

Advertising to the Concierge Elite Members

Concierge Elite advertisement campaigns consist of advertisements within the Concierge Elite portal, and are subject to a monthly Fee of $549.
This enables you to be a Versailles.com Qualified Vendor, and also you may market to our Concierge Elite Members. You may pay $899 monthly ( which is $10788 total per year ),
or you may pay at once at a discounted amount of $4800. A 20% commission fee will also be exacted from any sales
Fees also apply regarding the advertisement packages that you choose or request on a custom basis ( we can create custom packages for you ). This depends on the ad inventory available.

Advertising on the Versailles Business Directory

• Basic Listing: - Free. Consists of basic title, description, and hyperlinks to your website / email and or phone number ( works with mobile devices ).
• Standard Listing : $30 / month. Consists of styled elements, descriptive title, long descriptions, hyperlinks, and images.
• Featured Listing : $59/Month. All of the above features with detailed maps, image slides, and multiple locations. The listing is also searchable within search engines.

Versailles.com Travel Store

The E-Commerce Component of Versailles.com particularly caters to our Qualified Vendors. We want our business clients to maximize their income and exposure potential. Along that line we have built our Travel Store. You may showcase your travel products - tours, custom travel packages to our users ( regular user and Concierge Elite ). There is a fee of $549 / month and a 5% fee with each sale on our website.

This is our most popular advertising unit, as it is featured on the home page; it gets the most impressions and click through rates.
You have a dedicated page in each of the cities in which you submit a package. Each dedicated page features comprehensive web 2.0 useability such as:
Shopping cart, google map interface, POI Map ( your package gets added to our point of interest map ), pictures, full descriptions, images, comment section,ratings and other amenities.

Basic Advertisement Units to Choose From:

• Home Page Superpromo (900 x 150) – $9800/month
• Leaderboard (728 x 90) - $6800/month
• Medium Rectangle (300 x 250) - $5200/month
• Wide Skyscraper (160 x 600) - $3800 for 3 months
• Square Button Block(125 x 125) - $3200 for 3 months

You can see how these advertisements would look by going to our site by clicking HERE

Creative Process and Technical Specifications on Versailles.com

Versailles.com has several components that create a user friendly experience for all users. Each one of these components creates a unique opportunity for our advertisers and Qualified Vendors.

Versailles.com Technical Components:

• Versailles.com Social Network: Social environment between travelers and vendors.
• Travel Forum: Users login to ask for help regarding their travel needs. Vendors and other travelers offer assistance.
• Versailles.com Business Directory : This is an equivalent directory to the yellow pages. Business in both North Americal and France submit their listings for travelers to request their services.
• Versailles.com Advertising Engine : Displays paid advertisements to designated demographic ( based on location ), and revolves the advertisements to varying locations within the site as per owner configuration.
• Versailles.com Travel E-Commerce: We showcase Qualified Vendor travel products to all our users ( regular travelers, and Concierge Elite Members ).
  These packages are available for sale, and are displayed to a vast number of visitors per day. It is a great way to make your brand known.

Versailles.com Advertisement Creative Development Process: Who Makes Your Advertisement Units ?

The short answer is two fold ... either you do or we do.
If we are creating your graphics, our professionals pay attention to the demographics, and purpose of your ad. A small fee is imposed.
If you are creating your graphics, then it is subject to approval by the marketing team based on color scheme, layout, and aesthetical integrity.

It is more worth your time and efforts to have us create your graphics as it is a guaranteed approval.